Is Shallow or Deep Engagement Better for Your Brand?
In social media, engagement depth is key. Should you aim for rapid exposure with shallow engagement or build deeper, lasting connections? Shallow engagement offers quick visibility on platforms like TikTok, while deep engagement on platforms like YouTube fosters loyalty and trust. Choosing the right balance can help your brand not only capture attention but also form meaningful connections. Read on to discover which approach best fits your goals and how to blend both for maximum impact.